Shaw University Athletics Faces New Reality

Shaw University Athletics Faces New Reality

August 7, 2007

Raleigh, NC - The "New Reality" of Shaw University Athletics is set to unveil a new athletics logo on Thursday, August 9th at 10:00 a.m. in Estey Hall Auditorium.  The entire Shaw Family has long awaited a brand that will define the outstanding achievements and historic legacy of Shaw University Athletics.
 
"Motivated by a commitment to excellence, Shaw University is moving forward on numerous levels.  The release of our new logo clearly signifies this," says Dr. Clarence G. Newsome, President of Shaw University. "Having a brand that uniquely identifies our institution positions us to have a trademark that will be recognized around the globe, and with our partnerships in China, we are truly global. Our new logo is a symbol of progress, strength, fortitude, and excellent achievement. This is a proud day for Shaw University."
 
Dr. Newsome will be on hand to unveil the new logo along with Martel Perry, Executive Vice President, Al Carter, Director of Athletics, coaches, staff, students and alumni.
 
The new athletics visual identity system, developed by the Triangle marketing firm vitalink®, features a primary logo, secondary mark and sports-specific logo type treatments. The new logo will be featured proudly on everything from stadium banners and new uniforms to T-Shirts and other merchandising.
 
"A logo means so much more to students and alumni," says Jeanne Frazer, President of vitalink®.  "For many the brand identity or logo is a source of pride and represents the University experience. We are proud to be involved in the process of creating a "New Reality" for Shaw with this breakthrough brand mark."
 
"Working with vitalink® to capture the essence and spirit of Shaw University Athletics has been an exciting and rewarding exercise.  This logo is symbolic and a very significant part of the branding and direction of Athletics that has evolved into "A New Reality".  This is the first step that Shaw University Athletics is taking to become a world-class program.  We have already signed a Memorandum of Understanding this summer for our athletics sports programs to have friendly competition with our partnerships in China.  We are very excited about this unveiling," stated Martel Perry.