Nationwide named "Official Insurance Provider" of the
CIAA
Multi-year agreement helps promote educational excellence and
enhances career opportunities for students
January 5, 2009
COLUMBUS, OH - Nationwide, one of the country's largest insurance,
financial services and investment management organizations,
announced today an agreement to become the "Official Insurance
Provider of the Central Intercollegiate Athletic Association
(CIAA). This is a multi-year agreement that includes Nationwide
serving as presenting sponsor of the CIAA Football Championship
Game, sponsorship of the CIAA Men's Tournament Most Valuable Player
Trophy, and as a Corporate Sponsor of all sixteen CIAA Conference
Championships.
"We are excited about the connection of these two brands, which are
committed to educational excellence and which build future
leaders," said John Aman, associate vice
president of Strategic Partnerships for Nationwide. "Our
relationship with the CIAA is another demonstration of our support
to local communities and an opportunity to engage with several
historically black colleges and universities," Aman says.
Under the terms of the agreement, Nationwide will receive exclusive
branding opportunities including signage, and on-field/on-court
promotions. In addition, Nationwide will support the CIAA
Scholarship Fund each year for the multi-year agreement,
participate in the CIAA Tournament Fan Experience, and hold on-site
job fairs on all CIAA school campuses to focus on career
opportunities at Nationwide.
"The CIAA is excited to welcome Nationwide to this greater level of
partnership and the creation of recruitment opportunities for
students of our member institutions," said CIAA Commissioner Leon
G. Kerry. "Relationships like this are important to the continued
growth of the conference while supporting the academic missions of
our member institutions," Kerry says.
The sponsorship also includes advertising in all CIAA televised
events, inclusive of the Men's Basketball Tournament on ESPN
Classic.
Competition, celebrations, celebrities, entertainment,
exhibitions-for the more than 160,000 attendees-the CIAA is
non-stop excitement on a world-class level.
"We believe our sponsorship is a way to connect with the
long-standing history and heritage that others have seen in the 96
year existence of the CIAA," says Aman.
